Yes, I use the same shampoo and conditioner every day. The only time I don't is when I get a free sample. I've actually just started to try those out this week. It's only because I got 13" chopped off my hair and donated to Locks of Love am I trying all these. Before, my hair was too long, and there was never enough in the free samples to cover all of my hair. With the shorter hair, it works great. Now I get to try new stuff.