Too much makeup screams either "I am extremely insecure," I'm high maintenance," or "I love attention". Could be a combination. A natural girl, even if she isn't insanely hot, just tells me that she's she's comfortable in her own skin, not a pretender. Yeah girls who look super hot with makeup might look good when they're all done up, but when you see her get out of the shower or the pool you're like "holy sh*t what is that". And then the guy knows it's all fake, and the attraction just dies. It isn't even worth your trouble. Be who you are, you'll be much happier when a guy likes you that way.